For 20+ years I've built the partnerships that grow customer bases, open new markets, and multiply revenue without proportional headcount. This is where I do my best work.
See how we'd work togetherThe right partnership opens doors that ad spend never could.
Paid media flattens. Hiring multiplies cost without multiplying output. Product alone rarely moves distribution.
A well-built partner ecosystem compounds. Every new partner opens a door to customers, channels, and relationships the next partner makes easier to reach. That's the work.
Different industries, different buyer motions, same pattern — the right partnerships, structured and activated the right way.
OnPart had a strong product in a relationship-driven industry (automotive collision repair, parts suppliers, insurers) but was stuck pushing direct sales into a market that moves on trust and network, not ads.
I built the partner ecosystem strategy from scratch: identifying the upstream partners whose customers were our ideal accounts, structuring integration and referral agreements that worked for both sides, and activating a partner-led motion that grew the customer base 1,400% — without proportional marketing spend or headcount.
The channel also tripled company revenue and materially reshaped how the business thinks about growth.
I co-founded BarVision — an IoT + SaaS analytics platform for bars, hotels, and restaurants — and led the go-to-market strategy from day one. Direct enterprise hospitality sales is notoriously slow; we needed channel.
I built strategic partnerships with brands the industry already trusted — Bar Rescue, ABC Bartending School, and others — that put us in front of the right buyers at the right moment. Combined with product refinement and data-focused positioning, those partnerships drove a 6,400% increase in company valuation and guided the company from concept through a patented technology platform to acquisition.
Cartegraph's existing enterprise motion couldn't serve the small-market segment profitably. I built a new division from scratch — strategy, pricing, packaging, onboarding, and GTM — designed around partner-informed insights about how smaller municipalities actually buy.
Within nine months the division had 18 active projects in the sales pipeline, ahead of every projection. The pricing and onboarding systems I built shortened the sales cycle and improved conversion from first contact to close.
Every partnership I've built runs through the same pipeline. Most stalled partner programs fail on one of these stages — usually three or four.
Whether you're hiring a partnerships leader or looking for someone to help build a channel as an outside advisor — here's how this works.
If you're building a partnership function from the ground up, scaling one that's stalled, or rethinking what "partner-led growth" means inside your org — I'm interested in the conversation.
If you're a small or mid-size business — or an early-stage company — that needs a partnership strategy built, I work with a small number of clients each year through One Orange Day.
Whether you're hiring or building — the best next step is a conversation. No pitch. Just a clear look at what a real partnership strategy could do for your business.