Not a consultant who studied business from the outside. Someone who started companies, navigated acquisitions, built partnerships, and figured out what actually moves the needle — by doing it, repeatedly, across industries.
Every role built on the last. The same two levers kept showing up — better internal systems, better external relationships — and they kept working. Here's how it unfolded.
Started as a partner in a fast-growing creative agency in Tempe, Arizona — building the business development side of the firm while shaping digital strategies for clients across industries.
This is where I first learned that the right partner relationships could grow a business faster than any sales team alone. I built and negotiated a channel partner ecosystem that materially increased lead flow, and designed some of the agency's earliest social media strategies at a time when most businesses were still figuring out what a website was for.
Worked as an independent digital strategy and development consultant, taking on projects for brands that needed more than an agency — they needed someone who could think strategically and execute practically.
Clients included Hilton, Wyndham Hotels, Coca-Cola, and multiple real estate firms across the Phoenix metro area, alongside partnerships with local marketing agencies. This is where the hospitality work that still shapes One Orange Day's client roster began.
Co-founded BarVision — a patented real-time hardware and SaaS platform that changed how liquor and beer manufacturers measured marketing performance. Seven years of building something from nothing: designed the product, secured a patent, built the partnerships, and took the company to acquisition.
Along the way: a 6,400% increase in company valuation, partnerships with brands including Bar Rescue and ABC Bartending School, and a go-to-market strategy built entirely from scratch. This is where the belief got proven: the right system and the right relationships will outperform more budget, every time.
Joined Cartegraph as General Manager of a brand new division, building it from concept to market. Within nine months the division had 18 active projects in the sales queue, well ahead of projections.
Selling into cities, counties, and state government is one of the hardest closes in any industry — slow procurement cycles, committee decisions, and zero tolerance for vague value propositions. It taught me how to earn trust in resistant environments and deliver in places where there is no margin for overpromising. One of the most demanding and rewarding experiences of my career.
Started One Orange Day to work with businesses the way I'd want to be worked with: directly, practically, and without pretending a strategy deck is the same as a solution. The practice draws on every chapter before it — the partnerships work, the product building, the systems thinking, the hard-won operator experience.
500+ businesses supported across automotive, hospitality, and education. No-code systems, practical AI, and strategic partnership development applied where they create the most leverage.
At OnPart, the systems work and the partnerships work came together in a way that validated everything built across the previous twenty years. Customer base grew by over 1,400%. Revenue tripled. Neither outcome came from ad spend or new headcount.
They came from identifying the right partners, structuring the right relationships, and building the operational systems to support the scale that followed. That's the whole thesis, proven again.
Across every role, industry, and challenge, two things have consistently moved the needle more than anything else:
Internal systems that eliminate friction and create scale. External partnerships that open doors no amount of marketing spend could unlock.
That's not a consulting framework. It's what I've watched work, repeatedly, from the inside of real businesses.
One 30-minute conversation. No pitch, no pressure; just an honest look at where your business is and what's worth fixing first.