Testing Another Post

9/24/2024

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Self Improvement Test

1/1/2023

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WTF Pink Tomorrow

12/5/2022

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What’s the deal with Orange?

Why "Orange"? It's simple. Orange is a bright, versatile color—it stands out, blends well, and grabs attention. It's also a fruit, which adds some fun. I like the color (and the fruit), but more importantly, it represents the kind of energy and adaptability I bring to everything I work on. I used to go by "One Cloudy Day" when I lived in Phoenix (get it, only one cloudy day a year in PHX, I digress), but after moving on from that chapter, "Orange" just felt like the right fit—a fresh start that represents who I am today.

Who is Aaron?

I'm tall and I am old school, like pre-interet, library card holder type of person who enjoys the camping, mountain biking, kayaking, sking AND yes I enjoy snowboarding as well. As for what I do, I started out by building educational games for K-12 kids in Flash and Director. After freelancing and teaching, I transitioned into design agencies where I built a strong foundation in Graphic Design and Marketing, all while naturally picking up development skills. I’ve got a solid head for business and found my stride during the dot-com boom. Since then, I’ve gained deep expertise across a variety of industries, from automotive and hospitality to SaaS and any mix or match of those. Whether it's navigating the complexities of the automotive world, innovating in hospitality, or scaling software solutions, I’ve built a diverse skill set that covers everything from creative design to business development. I’ve also launched a few ventures of my own, which gives me firsthand experience in what it takes to grow a business. I excel at collaborating across teams and communicating effectively to drive results.

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