Strategy · Marketing · Operations
Twenty years building companies from the inside as a founder, an operator, and the person who had to make the numbers work. I help owners find the market and the message first, then build the operations that hold once it starts working.
No pitch. A straight read on where you're stuck and what's worth fixing first.
How I help
What a business needs at twenty customers is not what it needs at two hundred. The work changes. So does my role in it. Find where you are.
The product works. The pitch changes every call. Sales depend entirely on who happens to be in the room.
You stop guessing who you're selling to.
Revenue is real. So is the spreadsheet everything runs on. Growth is capped by your calendar and nobody wants to say it out loud.
Growth stops depending on your hours.
Six tools, none of them talking. Reporting assembled by hand. Every decision waits on someone pulling numbers.
The business runs without heroics.
AI in practice
I build with these tools daily in my own companies. That's the filter: if I wouldn't run it in a business I own, I won't put it in yours.
Orders, fees, refunds and cost of goods reconciled automatically instead of a bookkeeper stitching exports together every month. Shopify, WooCommerce, Amazon, marketplace payouts, the plumbing that should have existed already.
Pricing, availability and margin pulled together the moment a request arrives. Built and proven in collision parts supply the same pattern works anywhere quoting is slow and manual.
Read, classify, extract, route. Invoices, POs, RFQs and customer requests turned into structured records your team can act on instead of a queue somebody has to work through.
One view of what's selling, what's stuck and what it costs you refreshed on its own. Most owners aren't missing data. They're missing it in one place, on time.
Current work
Consulting engagements and companies I'm building right now. The ventures aren't a side note — they're where the methods get tested before anyone pays me for them.
| Company | Role | What it is | Stage |
|---|---|---|---|
| Cemetery Direct | Consulting | Strategy and go-to-market for a category the internet mostly skipped, technology serving families at the worst moment of their lives. | Active |
| QPQ | Founder | AI parts quoting for collision repair suppliers. Turning a slow, manual, margin-eating process into something that answers in seconds. | Building |
| Labor Line | Mentoring | A fractional Chief Workforce Officer practice for senior living and post-acute operators, reading payroll, scheduling and agency spend against live market wage data to find why labor margin leaks, then working the fix. | Building |
| Real Thought Forge | Consultant | Business intelligence layered over a parts distributor's ERP, POS and inventory, margin leaks, dead stock, at-risk accounts and broken data feeds surfaced in plain English every morning. | Building |
| OnPart | Operations & Marketing | Partnership strategy and operations for a B2B automotive parts platform. Customer base up over 1,400%, revenue doubled, no new headcount. | Current |
About Aaron Post
I'm not a consultant who studied operations from a distance. I've started companies, taken one through a patent and an acquisition, built a division inside a software company from zero, led sales teams, and owned the marketing budget and the operating plan at the same time.
That range is the point. Most businesses don't have a marketing problem or an operations problem in isolation they have a marketing problem that operations created, or the reverse. Seeing both is what makes the fix stick.
These days I split my time between consulting engagements, mentoring founders through the first ugly stretch, and building software in the automotive space. The three feed each other more than you'd think.
The name
Orange doesn't ask permission. It's the color that makes you look at what's directly in front of you which is usually where the problem has been sitting the whole time.
But mostly, orange is a sunrise. The morning something that was stuck starts moving. Every business I've worked in has had one of those days ahead of it. The work is finding it sooner.
Thirty minutes. No deck, no pitch — an honest read on what stage you're in and what's actually worth doing next.